Madami's Strategic Services
Business and Product Development
Using Women-Centered Design, we enable you to apply a strategic gender-lens across your business or product life cycle in ways that will enhance uptake
Market Research / Qualitative Insights
We help you understand trends that could impact existing or future market penetration and as advise on positioning in the female health market
Communications and Brand Activism
We ensure quality assurance by working with you to develop appropriate and inclusive language for female health apps, campaigns and other communications
Brokering Strategic Partnerships
Whether corporates, start-ups, NGOs, investors or donors, we will build bridges and connect you to potential partners that are best suited to your growth plans
Tap into Madami's unique set of strengths
Inform
Sharing our unique insights about the future of menstrual and female health
Innovate
Steering the next generation of innovators to tackle real needs & pain points
Invest
Helping drive more money into menstrual and female health
Impact
Ensuring that all efforts are intrinsically oriented towards positive social change
International Clients
Johnson & Johnson (Europe)
Designed and led a menstrual health and Women-Centered Design innovation workshop to explore new product and/or market opportunities.
The Case for Her (Global)
Provided strategic insights to further develop and guide a plan of action for increasing investment in menstrual health
Kohler (USA)
Worked with Kohler‘s innovation and marketing teams to create and run a design sprint using our Women.Centered Design Framework to design and test new menstrual health solutions for emerging markets.
Femtech at MAS (Sri Lanka)
Provided strategic advice on branding and insights on new Femtech market opportunities
The Body Shop (UK)
Designed and supported implementation of global menstrual health brand campaign
Duke University (USA)
Provided Women-Centered Design buisness and product development support to accelerator's menstrual health and hygiene (MHH) cohort
The Fibroid Foundation (USA)
Supported the development and communication strategy of a uterine fibroid-focused educational portal and helped design and analyse research study to generate new insights around women‘s experiences of fibroids
einhorn (Germany)
Provided key insights into current market and product trends to support long-term strategic planning
Xpomet© Medicinale (Germany)
Facilitated Women-Centered Design workshops for the biggest interactive medical & tech festival in Europe.