Provide Women-Centered Design (WCD) business and product development support to the different yearly cohorts of innovators,
Business + Product Development
Women Centered Design
year: 2022
Designed and led a multi-team participatory workshop aimed at supporting the Flo team to reflect on and optimize their current Social Impact Strategy.
Business + Product Development
Communication + Brand Activism
year: 2022
Modibodi
Provided a deep dive and current overview of the global menstrual health sector and market, including relevant brands, campaigns and communications, to support Modibodi’s knowledge, impact and marketing planning.
Qualitative insights
Market research
year: 2021
Provided expert feedback and insight into the usability, accessibility, and functionality of their app, FlowCyclo®, which is used to track and automatically measure how much blood is lost during the period.
Business + Product Development
Women Centered Design
year: 2021
Produced an in-depth report of the mega social and health trends impacting the women's health sector (menstrual health, sexual wellbeing and pleasure, hormonal health, vaginal/cervical health, reproductive health and menopausal health).
Market Research / Qualitative Insights
Women Centered Design
year: 2021
Provided strategic insights to further develop and guide a plan of action for increasing investment in menstrual health
Investment insights
Communication + Brand Activism
year: 2020
Designed and led a menstrual health and Women-Centered Design innovation workshop to explore new product and/or market opportunities.
Business + Product Development
year: 2021
Providedkeyinsights into current marketandproduct trends to support long-term strategic planning
Market Research
years: 2020-2021
Supported the development and communication strategy of a uterine fibroid-focused educational portal and helped design and analyse research study to generate new insights around women‘s experiences of fibroids
Market Research
Communication + Brand Activism
years: 2019-2020
Designed and supported implementation of global menstrual health brand campaign
Communication + Brand Activism
Broker Strategic Relationships
year: 2019
Worked with Kohler‘s innovation and marketing teams to create and run a design sprint using our Women.Centered Design Framework to design and test new menstrual health solutions for emerging markets.
Business + Product Development
year: 2019
FacilitatedWomen-CenteredDesign workshops for thebiggestinteractive medical & tech festival in Europe.
Women-Centered Design
Business + Product Development
year: 2018
Providedstrategicadvice on branding andinsightson new Femtech market opportunities
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